They might simply take the Nook customers on till the Nook is dead. They did that with Sony.
Quote:
On September 4, 2013, Sony announced the PRS-T2 successor, the PRS-T3. Unlike previous Sony reader models, the T3 is not sold in the US, and Sony has abandoned the North American market due to competition from Amazon, B&N and Kobo.[11]
On February 6, 2014, Sony announced that it was closing its North American, Europe, and Australia Reader Stores in late March, migrating all its customers to the Kobo Reader Store.[12]
On August 1, 2014, Sony announced that it would not release another ereader but would keep selling its remaining stock.
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