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I buy books from Amazon the same way I write this post...via the web browser. No side loading needed.
Meanwhile Amazon doesn’t have ANY book apps from competitors on either their Kindle eInk devices or the Kindle Fire tablets.
As for “side loading”....you click on a book link and are presented an “open in” option and any book app that supports the file type can be chosen. Lots of apps have multiple methods for loading books. My favorite app reader, FBReader, uses google drive. I load books to my FBReader Network via a web page, and the books are saved to my google drive. The FBReader app then displays them by title, author or series.
All the competitor book stores have apps in Apple's App Store. NO competing book store apps are on the kindle or kindle fire tablets.
You can purchase books via their websites on the browser on the iPad or iPhone.
If you want to sell digital goods via apps...you have to go through Apple. If you sell via your website...you don’t.
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