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Well, I have been a half-n-half person when it comes to the advantages-disadvantages of the Kindle and the Sony Reader, but this really does tip the scales quite a bit.
It is an offensive attitude from Amazon. I hope Sony enjoys a big jump in sales, and is smart enough to realise it is precisely because the Sony Reader is a more open device that they are making better market penetration.
The fact that I can upload any document I want on to my Sony (including ePub!) without unnecessary format restrictions is a big plus.
It will be interesting to see how Sony applies wi-fi to it's next generation. I know I am going to be much more careful what I load on my Kindle...
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