Quote:
Originally Posted by leebase
That's a weird take. Nobody is saying that calling softdrinks Cokes (common in the South of the US) or tissues "kleenex's" in conversation is something a company is going to worry about.
But -- just because a trademark takes on a generic meaning for the whole category doesn't mean a company has lost it's trademark.
Trademarks don't have a time out. As long as a company is still using the trade mark, it's theirs.
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I don't believe that's true. You can lose a certain level of trademark protection if the trademark falls into common usage. I'm not sure what the actual distinctions are.