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Originally Posted by DuckieTigger
Exactly. So it doesn't matter if a publisher goes under or not. That Macmillan is in a position of not having enough direct buyers compared to library patrons shows that they need to make buying from them more attractive. They need to convert current ebook buyers from buying books from the competition into buying ebooks from Macmillan.
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I’d imagine it’s more that they can have more buyers rather than not having enough, the difference is maybe semantics but it’s still an important distinction.
It’s not like Macmillan is hard up for money. And their pricing is the same as the competition when comparing apples to apples.
I’d imagine we’ll start seeing other large publishers take the same route.