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Tor didn’t collapse when they stopped allowing ebooks in the library. Obviously they, and Macmillan saw profit in the library otherwise they’d simply cut ties.
As mentioned statistically boycotts of companies tend to petter out on their own. Look at this thread or the fb page for Macmillan which had been flooded with replies to posts about boycotting but their newer posts remain free of those comments.
People naturally go with the path of least resistance. They want books and they like certain authors. They’ll stop boycotting eventually.
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