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It's restricted by the publisher only in the sense of what the Publisher has uploaded (a semi-fixed print related layout unsuitable for real kindles and likely best on Fire and may include apps).
There are essentially real ebooks for real Kindles, and now the option to create an electronic document that's not a PDF or a real eBook. Amazon then decides what it can run on, not the publisher. The publisher is though inherently basically limiting the document to Not-real-kindles by choice of creation tools, not by telling Amazon what they want it to run on.
Some publishers through ignorance are creating what could be real ebooks in this "not-actually-ebook" electronic book format because maybe they think it looks pretty.
It's an Amazon created mess / confusion and they are trying to blame publishers.
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