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Originally Posted by FrustratedReader
They may make more money selling the Kobo HW, though obviously Kindles help sell Amazon eBooks and nothing else other than Kindle Apps do.
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Quote:
Originally Posted by ratinox
Amazon carry B&N Nook devices, too. It's not odd at all. It's profit. It's kind of like the cereal aisle at the grocery: national brands next to store brands.
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The thing is, I don't think Amazon (themselves) ever sold Kobos until Walmart started selling them. I'm beginning to wonder what kind of "deal" Rakuten made with Walmart on Kobos — doesn't seem very exclusive at all. At any rate, it makes me wonder if Amazon is selling Kobos to undermine Walmart's seemingly feeble attempt to compete with Amazon here. Maybe Walmart is selling more Kobos than I think they are.