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Copyright as it exists now seems more intended to protect corporate profits. That is why we've seen corporations like Disney campaigning for continued extensions.
The current system of life+70 in most jurisdictions seems unreasonable. Something like life+25 would ensure that even if a creator died right after producing a work, his/her family could benefit from it until any children are grown. Then it would enter public domain so that others may use it as part of our cultural heritage. That seems it would balance creator interest and society's.
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