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You're ignoring that novel principle called marketing. For quite a while now it's not really been about the price of a potato, but about the ways of convincing customers that inside that $500 potato is a hidden gold nugget worth 5000 dollars. It's not about the actual value of the potato, but the perceived value.
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Less forgetting more setting aside since we’re talking about the publishers setting different prices in different countries which is explained potentially by the publishers having additional costs. So marketing while important wasn’t a factor in the discussion. Marketing also doesn’t set the price it explains it. Honestly book marketing is harder than most other entertainment media since the time investment for the consumer is rather high.
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