Quote:
Originally Posted by leebase
That's the hundred million dollar question. I bet all the big publishers have the answer. And....apparently...it's more than you want to pay.
The price they are choosing is VERY LIKELY the price that brings them the greatest revenue. Or close to it. Or "over time for most of the books they sell".
To not believe that is to believe that these people don't know the very most fundamental thing about their business.
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I have to disagree. The big 5 are pricing the eBook based on the cost of the current pBook. And they are moving away from MMPB to tradePB so the cost of the eBook will be higher. And because there is no discounting on the eBook, the tradePB will be cheaper. They are doing this to prop up the sale of the pBook and to take advantage of those who read eBooks.
I know there will be more sales at $7.99 then at $11.99. But are those extra sales enough? That is the question.
I believe the big 5 don't know their business. If they did, they would not have gone agency in collusion with Apple.