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I own a Jewelry Store. To continue to beat a dead horse, if a customer comes in to have a new battery installed in their watch that is a battery sale. If I unsuccessfully attempt to sell them something else, that they have no interest in purchasing, it is not a lost sale. If they come in wanting to purchase a ring and I can not sell them what they want, that is a lost sale. Not everybody who walks into your store or website is a lost sale. You might as well claim that everyone who drove by my store, saw my sign, and did not stop is a lost sale. A sale is lost only when you are unsuccessful, for what ever reason, in closing a sale to a person who was planning on buying.
Apache
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