Quote:
Originally Posted by DNSB
The major difference is that in every definition of a lost sale I've ever seen, an attempt to obtain the product is needed before you can call it a lost sale. Anything else is window shopping.
|
I'd suggest reading back the last day or so of this thread, I not only link to but also quoted more expansive definitions.
Of course for the purpose of the post that started this, Jon did make an attempt to gain the goods in question. That attempt was successful. It also gained the publisher no sale.
So even using your definition limited as it is, that constitutes a lost sale.