Quote:
Originally Posted by MGlitch
And again, it is lost sales. You literally can not create a sale from a previous non-sale (the person who borrowed instead of bought) without that sale having been lost in the first place.
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If that person was never going to purchase the book in the first place, I have to wonder by what logic you consider it a lost sale. A lost sale requires a potential sale before it could be lost. Your definition would seem to leave out that requirement.
For instance, someone walks into your auto parts department and asks for a whizzimajig for a 1974 Mustang Ghia. The tech says sorry, we don't have that part in stock. That is a lost sale.
Then we have the other guy who is haunting automobile scrap yards looking for that part. That is not a lost sale since there was no intention of purchasing from your auto parts department.