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Originally Posted by issybird
Of course it should, and vice versa. They're interrelated. Some won't read digital and some won't read paper, but many are fluid in their preference and price is a factor.
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pBooks are based on the container used. HC is most expensive. TPB is the next expensive. MMPB is the least expensive. So why should eBooks have prices go up when the container is exactly the same? Plus it costs less.
for example, in most cases, a film is cheaper in digital form then on disc. So why not the same for eBooks?
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"Fairly" is neither useful nor accurate in the context of pricing, with the exception of subsistence goods. Leaving out natural monopolies, sellers are free to price as they will and buyers are free to buy or not. In fact, I'd argue that publisher prices are more fair than they've ever been, given the low barriers to entry for digital books.
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I think $11.99 with no chance of the shop discounting or putting on sale is unfair. I think fair for a non-HC eBook should be $7.99 when the current eBook is a trade PB.