Quote:
Originally Posted by issybird
[Bolding mine.]
By definition, this doesn't apply; library borrows are not Internet piracy. And if you're implying that Jon is an Internet pirate, he's not.
Time to drop this. A book which a customer would never buy, whether or not he could borrow it from the library, is not a lost sale. The only lost sales in this context are from those who'd buy the book if they couldn't borrow it in a timely manner.
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Sigh ok since apparently we really want to derail this thread.
Can we agree that a sale is what leads to the profitability of a publisher?
Yes? Good.
From
https://bizfluent.com/info-12066657-...t-profits.html
Quote:
Lost Revenue
Revenue is money generated by a company either through the sale of goods or services. The revenue of a company is found on the income statement. Lost revenue definitely impacts a company; however, one dollar of lost revenue does not equal to one dollar of lost income. Each dollar of revenue has certain expenses that goes along with it, so the return to shareholders after costs that are included is a lot less than one dollar. Lost revenue can occur for many reasons, including breach of contract, running out of inventory, manufacturing plant malfunctioning and the production of flawed products.
Lost Profits
The profits of a company represent the income left over to shareholders or the owners of the company. To calculate profit, you have to take the revenue of a company and subtract all of the expenses, including interesting expense and taxes. This information is found on a company's income statement. Since profit is the last line on the income statement, a one dollar loss in profit impacts shareholders' returns by one dollar. Lost profits occur when a partner breaches a contract that impacts a company's bottom line.
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I trust we can all agree an item NOT being bought leads to a company NOT making money from that non-sale.
From
https://www.superoffice.com/blog/sales-opportunities/
[quote]
Post summary:
How to analyze your sales process
How to reconnect with lost prospects
Why focus on “winning” sales opportunities
“No thanks, we’re not interested…”
That dreaded “no thanks” reply. Again.
It’s not nice, is it?
You spend weeks or even months building a relationship, investing both time and resources into a potential deal and then the deal falls through.
[quote]
Yes this is specifically addressing business to business programs, however the principles are the same. An entity is trying to sell you a good or service, saying 'no' to that entity is a 'no' to that good or service sale.
From
https://english.stackexchange.com/qu...ost-sales-mean
Quote:
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Lost sales are those selling opportunities that you have lost because an item was out of stock or because you do not carry a particular brand or line of merchandise or any other reason that caused you to lose the opportunity to sell.
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Now the extreme of this is if you were never interested in the item and never bought it. But this view dodges under the 'opportunity' since the person was never interested. However in this case Jon is interested but is using a free source to obtain the book. He's stated he wouldn't buy it anyway, which is of course his choice, however it is still a lost opportunity to sell and thus a lost sale for the publisher. Jon was interested in the product, but not enough to buy it.