Quote:
Originally Posted by MGlitch
Ok let me break this down for you
You borrow a book from a library (does not matter how long the wait period is it could be right away or 10 weeks) instead of buying - this is a lost sale. You did not buy the book.
You do not buy the book because of price but there is no library option - this is a lost sale. You did not buy it.
This is how the publisher views it.
A lost sale is any time you do not buy something you're interested in. It doesn't matter why you didn't buy it.
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A lost sale is when I would have bought it but got it elsewhere. That is a lost sale. It is not a lost sale if I am interested but do not buy it or get it elsewhere. I'm interested in a lot of things I'll never buy and those things are not lost sales.