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Unless you are selling LCD tablets or LEDs, I'd err on the side of caution. People that don't read much or have never used eink think it's madly expensive for a single use device. Mostly people that read lots on eink only use phones for convenience or tablets for larger than A5 PDFs. It's not placebo.
There are very rich vested interests such as Google, Samsung and Apple selling phones that cost x5 what I'd pay.
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