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Since we seem to be divided into two camps, the adjust to the future camp, and the stay with the standards camp...
So, these books are, largely, all written on a computer. Likely in MS Word or something (I know George R.R. Martin uses some depreciated word processing program but I'd imagine this holds true even on that.
When you change the font, change the size, change line spacing, change the margins, etc. what happens in these programs? Oh? Does the page count increase?
If anything that would be the closest representation to a "page" we have for ebooks, since it's a direct correlation to a physical page printed from that computer. Of course you can squeeze a ton of type on it, or expand a single letter to take the whole page. And until you print it out and can no longer adjust it (thus invalidating it as a comparison to a format which can be nigh infinitely adjusted), any change to the type does exactly what the current Kobo software does.
There's your standard: digital pages always adjusted to typographical changes, until ADE came along and derailed the standard. Finally Kobo has returned us to the original standard by which a digital page was measured.
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