This whole argument just seems so silly. Aside from scholarly/research use (which, let's be honest: none of us are discussing), why isn't 'one screenful of words = one page" perfectly valid?
Books change page count depending on their format and the size of the font used.
To use a popular example: Stephen King's It
Hardcover (original) - 1138 pages
Hardcover (current) - 1168 pages
Trade paperback (2016) - 1168 pages
Trade paperback (2019) - 1184 pages
Mass market paperback (1987) - 1104 pages
Mass market paperback (2016) - 1488 pages
Kindle - 1169 pages
And I'd guess the UK versions of the book don't match their US counterparts. Page numbers have never been a constant and I don't see why ebooks should be the exception.
If you are constantly switching devices to read the same book, the device will sync if used as intended. If you sideload, you remember where in the book you are, just like you did in the old days.
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