Quote:
Originally Posted by Claude_C
I tried on my iPad and only Kobo related Apps were shown, no Amazon add.
I tried several times, also with only the word Kobo. Sometimes there was an add, and sometimes not. Not always the same add.
Also, just typing the word Kobo got me many suggestions referring to Kobo : reading app, kobo inc, kobo app, kobo books, etc.
But no Kobo adds.
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That’s interesting, but not surprising that our results would be different. Ad buys are usually by impressions, so once the amount has been reached, the ad stops showing.
I wonder where Kobo should advertise, however. I’m not convinced that Amazon’s Kindle ad is effective for the keyword “Kobo”. Nor would Kobo see good results doing the same thing to Amazon. People searching for something want that something.
Being the official Walmart ereader app is certainly good advertisement, though.
I wonder if they’d do better running more sign-up enticements than ads.
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