I have the Count Pages plugin in Calibre set up in a specific way and use that for all of my books, so that if I need to compare page counts I use that (though I also have a column for word number - but pages are more intuitive I guess).
I don't use page numbers for the entire book on my Kobo. I only need percentage (to know how far I am into the book) and chapter progress (in pages usually, so that I know how much I need to read until I can take a break). I hide the footer with the progress bar turned on, and I'm pretty happy with the new layout.
I sometimes alternate with reading on my phone or listening to the audiobook (if it's a long book); to find my spot I use chapter markings and/or percentage and fiddle until I find my place. This works well enough for me.
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