I made a search for “Kobo Inc.” on the iOS App Store the other day and was surprised to see Amazon’s Kindle ad up top. A similar search for Amazon did not reveal a Kobo ad. Instead, it showed Amazon ads. Kobo may have worked out a deal with Amazon to sell Clara HDs on Amazon.com, but they need to do more to spread the word about their wonderful ereader. At the very least they need to own their own searches. Don’t you think?
Where would you like to see Kobo pushing ads?
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