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If the ads are stationary (fixed position) I can just ignore them. When they float around or expand and contract a lot thereby changing the position of the article text then that is too much to ignore. It is also too much to ignore when sites pop up a window on top of the text either bitching at you to turn off ad blockers or to simply toot their own horn so to speak. When the latter happens you cannot read the article text at all.
For the record, I don't have an issue with sites using ads, they have to pay for the site after all, but I certainly have an issue with using ads or web page features that move or obscure the article text. I suspect these kind of sites is one of the reasons why Apple added the Reader View feature a while back. Unfortunately Reader View is not always available as an option. There is probably not much Apple would do to block expanding elements on a web page, but their popup blocker should actually work, but it doesn't always work. I have no idea how often it does work because if/when it does work I would never see the popup, but it fails often enough as I do see some popups.
On another Safari issue, 13.1.1 did not fix the issues with web pages that use fixed position banner and footer elements. The banner elements often flicker a lot and the footer elements tend to float up into the middle of the page when scrolling upwards thereby obscuring a bit of article text. These issues were not present in 12.x.
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