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If they are so weak/stupid that they will only buy what is first put in front of their face, then that's on them.
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The problem is when certain items or brands don't show up in a search, even though Amazon does have them. I've had that happen often enough, and end up using another search engine in a browser, just to find the items on Amazon.
If you assume Amazon is giving you correct search results, and you don't see the exact item/brand you're looking for so you buy another brand, when all along the correct item is there, just hidden from search results, that's wrong.
Calling customers stupid or weak isn't right.