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Quite honestly, it doesn't matter how Amazon might or might not rig search results. They carry just about every brand under the sun. It is up to the user to decide what they want.
If they are so weak/stupid that they will only buy what is first put in front of their face, then that's on them.
I know what I want when I go on there, and I ignore everything else until I get the one I want at the price I'm willing to pay.
Of course Amazon is going to promote their product above everything else, that how promotion works.
It's up to the individual to know what they want to get. People need to accept responsibility for their own choices and stop looking to blame anything/one else for them.
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