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The differences might also be if you have any type of ad-blocker installed (I do, and I get Kobo readers listed first). Or it's very likely it'll change when I do the same search in a few days.
But I agree, this is absolutely not a good or fair thing. Even the title of the article says it plainly enough: "Amazon changed search algorithm in ways that boost its own products." There is absolutely nothing about safety in the article or protecting the consumer.
The video in question is only a related article, stated clearly above the video, because it also has to do with Amazon. It is not a part of this article. Most online news sites always include that to get readers to click and read more.
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