I actually prefer keeping old readers around as a fall back just in case I do something stupid and break my favorite reader. So I'd probably never return it for just a $20 credit or whatever discount they'd give (which I guarantee wouldn't be worth what I'd value the reader at).
As others said, give them to friends or family and get them hooked on ebooks if you really don't want the spares laying around, or donate them possibly to a women's/children's shelter would be a great option as well.
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