Quote:
Originally Posted by FrustratedReader
The only things that would make Kobo ereaders more attractive to the mass market:
1) Cheaper than Kindle.
2) Able to use Amazon.
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Pretty much this. Kobo missed the US boat when they pulled out of the market back when ereaders were competitive.
Their partnership with Walmart seemed like a good chance to get back in the game, but Walmart seems to have put no effort into the partnership.