I do not agree with the OP, I bought my Kobo Aura One because my 6" screen Kindle Paperwhite is too small. Now KA1 is my favorite device with its 7.8" screen. I tried to read on my phone but I was uncomfortable because of its small screen and the lack of eink. Not everybody has the same preferences.
I don't read much pdf, otherwise I should consider a Mimas or a Note pro.
But many people regrets the 5" screen of Kobo Mini, so may be that if there was a "Kobo Mini 2" with light they would buy it immediately.
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