If you are buying a tablet specifically because you want to read full-page PDFs, sure it isn't the best choice of size. But it is hardly terrible.
Documents typically have 1" margins on every side, so the text you want to read isn't A4, it's more like 6.5x9". An iPad can display that with only a 15% reduction in size, 10% for the new iPad. And if you are willing to flip sideways and just see the top or bottom half, it can display it at full size, margins and all.
And getting caught up in 10" screens isn't a "big mistake for everyone", since only a small percentage of iPad users are spending significant time on them reading PDFs. The best size for a tablet for consumers is a very different proposition than the best size tablet to read PDFs on.
Last edited by SleepyBob; 09-13-2019 at 02:15 PM.
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