The more things change, the more they stay the same (overpriced) way:
Salon, circa 2003:
https://www.salon.com/2002/12/03/prices/
Quote:
According to Bowker, the average price for mass-market paperback fiction has gone up a whopping 328 percent (from $1.35 in 1975 to $5.78 in 2000), poetry and drama have increased by 252 percent, and juvenile titles cost a staggering 387 percent more now than they did in 1975. (No figures were available for nonfiction mass-market paperbacks.) Adjusting for inflation, Sahr found that the average price of mass-market paperbacks has gone up almost 40 percent, poetry and drama almost 15 percent, and juvenile titles just under 60 percent.
But what's taken a huge bite out of America's book budget is the rise of the trade paperback, those larger paperbacks of better quality that can now be found occupying prime real estate on tables at the front of bookstores. Since the 1980s, publishers have increasingly kept their backlist in trade paperback, and used this format to publish the paperback versions of books that don't have a mass-market appeal or million-copy sales potential, such as more-literary or specialized titles. Right now the price of most trade paperbacks hovers between $12 and $16, although nonfiction titles often cost more. (For example, this week's No. 1 New York Times bestseller, "John Adams," by David McCullough, costs $18.95, which makes you wonder how soon trade paperbacks will begin to regularly creep past the $20 barrier.)
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Main difference is MMPBs now go for $9 instead of $5.78 .