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One way, that the Tolkien Estate could combat any lessening of appreciation for J.R.R's work, would be to release a heavily edited and simplified version of The Lord Of The Rings especially. This would allow those who have been put off or struggled with the original, to at least read it more easily and gain some appreciation for Tolkien at that level at least. It remains to be seen, if they have great enough intelligence to ever do that, and don't remain trapped in the purist mindset of snobbishness. That would for sure, be one way to help control the narrative, and really be a positive thing in my view.
In a very real way, they would be making Tolkien's work available to the masses, even those not blessed with a mind capable of coping with the original version. So it would be an extremely thoughtful and caring act, while also gaining more profit.
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