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I think for distribution from my website I'll do two versions - one w/ embedded fonts and one w/o embedded fonts.
This magazine is a print magazine. People who buy the print get free PDF and/or ePub, and people will also be able buy the digital who didn't buy the print.
The whole point of the magazine is to be similar to pulps in style. Similar, not identical, it technically is not a pulp - but a lot of typesetting decisions were taken from pulps of the 30s and 40s.
The ePub already loses a lot of the pulp style typesetting (e.g. two column per page where on an open view with two pages, one of the outside columns is text ads) - I'm trying to keep as much of the ePub similar as I can, hence using same background and same fonts whenever I can.
But yes, I do now think a version w/o embedded fonts and w/o background color set should be available and let the reader choose which to download.
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