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I ignore 5 star reviews. I read the 1 stars, but with a jaded eye, and most of those I reject. It's the 2's, 3's and 4's that are generally more useful.
The other day I was looking for a short (6") right angle connector HDMI cable. I found something that was somewhat close, and it was rated "#1 in the Disco Danceware" category, or something bizarre like that. Occasionally I'll be looking for something very specialized and find one with 7000+ reviews, when I'm pretty sure that not more then 3 people worldwide could have ever considered buying such a thing.
Amazon reviews should be considered mostly fake IMHO. When I use them, mostly I look for a very technical review that hopefully describes some aspect of the product that I am interested in. I always ignore the "Buy this, it's the best!" and the "Don't buy this crap!" useless reviews. I saw one once where it was reported "DOA, right out of the box!" Uhm, it was for a drafting eraser (not an electric one, just a piece-of-rubber one). I wonder what they expected it to do. Dance?
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