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Originally Posted by HYPE
The article says: "An unscrupulous Amazon seller finds well-reviewed products, scoops up those positive customer ratings, then dumps them under their own review section to boost their star ratings."
If the latter part is true, the boosted star rating will appear in the listings. It will be visible when the reviews of unrelated items aren't.
If every seller started doing this, it would break the rating system entirely. It is therefore a flawed system, regardless of common sense.
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That's not how I read it.
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scoops up those positive customer ratings, then dumps them under their own review section to boost their star ratings.
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The "scoop" includes the mention of the unrelated products in the individual reviews. They would still appear in the individual reviews. Only the star average and the breakdown of the star-ratings for said product would be artificially boosted. Someone's review that "these bags didn't leak a bit!" would still be visible (and highly suspect) under the headphones' reviews (otherwise why did they mention this fact at all?). And as I said: who purchases based on nothing other than the overall star rating?
Even under the flawed system, they still have more tools available to them to spot unscrupulous sellers and questionable products than they ever have in the past.