MobileRead Forums - View Single Post - WOW!

sufue · 08-24-2019, 11:18 AM

You know, I have a very different take on this...

Nowhere in the Delphi email, which I also got, did it say "just for me", "or "this is a secret sale", or anything like that. It actually is pretty clear, in fact, that this is a sale aimed at anyone and everyone. I agree with the idea that an email that claims to be customized, but really isn't, is offensive, but this email from Delphi doesn't commit that sin.

I guess one could say they used a bit of hyperbole, perhaps, in saying "we just had to tell you about it", but that's what marketing folks do, and I've seen far worse. And I'm willing to forgive the bit of hyperbole, especially since I signed up for their mailing list specifically to hear about sales. In fact, I'm not quite sure what one would sign up for their mailing list for, if not to hear about sales. (Now that's my bit of hyperbole

because actually, I guess, one might sign up also for info about new releases, or notifications of updates to books one already owns, which are the other types of emails Delphi sends. But I signed up for the sales, and I suspect that's why most people do.)

I'll grant that this (3 for the price of 2) isn't one of their better sales, but I'm willing to glance at and discard this one, given that some of the others are 50% off, a free title or two, etc.

IMO, Delphi does not abuse my email address, sending maybe an email or two per week, many of which (both the sale ones and the update ones) I'm interested in. And, if I had somehow signed up for their mailing list by mistake, or decided they were abusing my email address, there is an "unsubscribe" button at the bottom of every email.

JMTCW...

08-24-2019, 11:18 AM	#6
sufue lost in my e-reader... Posts: 8,149 Karma: 64613820 Join Date: Mar 2010 Location: sunny southern California, USA Device: Android phone, Sony T1, Nook ST Glowlight, Galaxy Tab 7 Plus	You know, I have a very different take on this... Nowhere in the Delphi email, which I also got, did it say "just for me", "or "this is a secret sale", or anything like that. It actually is pretty clear, in fact, that this is a sale aimed at anyone and everyone. I agree with the idea that an email that claims to be customized, but really isn't, is offensive, but this email from Delphi doesn't commit that sin. I guess one could say they used a bit of hyperbole, perhaps, in saying "we just had to tell you about it", but that's what marketing folks do, and I've seen far worse. And I'm willing to forgive the bit of hyperbole, especially since I signed up for their mailing list specifically to hear about sales. In fact, I'm not quite sure what one would sign up for their mailing list for, if not to hear about sales. (Now that's my bit of hyperbole because actually, I guess, one might sign up also for info about new releases, or notifications of updates to books one already owns, which are the other types of emails Delphi sends. But I signed up for the sales, and I suspect that's why most people do.) I'll grant that this (3 for the price of 2) isn't one of their better sales, but I'm willing to glance at and discard this one, given that some of the others are 50% off, a free title or two, etc. IMO, Delphi does not abuse my email address, sending maybe an email or two per week, many of which (both the sale ones and the update ones) I'm interested in. And, if I had somehow signed up for their mailing list by mistake, or decided they were abusing my email address, there is an "unsubscribe" button at the bottom of every email. JMTCW...