Quote:
Originally Posted by rhadin
My wife and I used to go to the local B&N at least weekly and sometimes more often. We stopped when we discovered that we could buy the same book for significantly less at B&N's online store. I wrote Riggio at the time and asked why a benefit of being a B&N member isn't getting the lower price, whether it be the online price of the bookstore price when shopping at the bookstore. The only response I got was that the online store was owned by a separate company, which was no answer at all, especially as you could return an online purchase to the local store.
Now, many years later it would make no sense to return to the local store to buy books because the local store either doesn't have the book I want in stock or won't sell it to me for the online price if the online price is less. There is no advantage to going to the local store.
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B&N will price match their online price in-store, if you are a member. Just go to the cashier with your items and after entering your membership number ask the cashier for the comparison price and they will match it. I've heard somewhere that the registers have it programmed so that it's done quickly. There is no need to show them on your phone.