Quote:
Originally Posted by murraypaul
How many people still occasionally go to the bookstore, but don't find anything of interest?
If B&N can make their bookstores more relevant to their local audience, or more welcoming, maybe more of those people will actually buy something.
For people who have already abandoned physical bookstores, perhaps word of mouth or community initiatives, book clubs, coffee mornings, that sort of thing, to get people remembering that B&N is a thing that still exists, and might have something of interest.
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This. People haven't stopped going to physical stores, they just have stopped going to some physical stores. It simply comes down to giving them a reason to come back. Are there some people who aren't going to go the B&N regardless because they are happy shopping online? Of course, but there is such a big market for print books.