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Originally Posted by DuckieTigger
He did one thing right. A lower price for pre ordering. On top of that it is ebook only. Without losing money, the pre order price of $2.99 cannot be done in paper, let alone hardcover. Comes september first, and the price will go up. That tells me that he understands clearly that while self publishing it cannot be justified to match pbook and ebook prices for no other reason than to match them. It also shows that he believes in the value of pre ordering. Publishers? They use the pre order numbers to gauge how big the initial print is, but they don't give anything back for that trust in an unpublished book. There is an incentive to pre order even if you are not yet convinced.
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Yup.
Wise move: pre-order discounting lets him beef up launch day sales numbers just like the big boys, which moves his ranking up. Better visibility. (Yes; Amazon pre-orders are counted on the day ordered, but there's a cumulative element to rankings so he doesn't start at zero.) And all the preorders might lead to more and quicker reviews.
Not something every author can do but given his existing fanbase it should pay off big. Wouldn't surprise me if he launches with a high ranking.