Tis true. It's not that I've found the cheap Amazon books unenjoyable. Just that when I then go and read a "same genre" book from a traditional publisher...they are just so much better. IMHO - which is all that matters since I'm only talking about what I will/should do.
I really don't read enough books that the cost differential is the thing that matters.
You are right about the "stop looking". Yet, Amazon has my number and is targeting me with adds via email, fb and twitter.