From the Atlantic, AmazonPublishing examined:
https://www.theatlantic.com/technolo...ishing/595630/
Quote:
Founded in 2009, Amazon Publishing is far from the tech giant’s best-known enterprise, but it is a quietly consequential piece of the company’s larger strategy to become a one-stop shop for all your consumer decisions. As Amazon Studios does with movies, Amazon Publishing feeds the content pipelines created by the tech giant’s online storefront and Amazon Prime membership program. At its most extreme, Amazon Publishing is a triumph of vertical engineering: If a reader buys one of its titles on a Kindle, Amazon receives a cut both as publisher and as bookseller—not to mention whatever markup it made on the device in the first place, as well as the amortized value of having created more content to draw people into its various book-subscription offerings. (One literary agent summed it up succinctly to The Wall Street Journal in January: “They aren’t gaming the system. They own the system.”)
And Amazon Publishing is a culture-making juggernaut, even if the literati don’t much think about it. According to Peter Hildick-Smith, the CEO of the book-industry analysis firm the Codex Group, roughly 25.5 million U.S. households bought books in the past month, and fully a quarter of those households use Prime Reading, a feature of Amazon Prime that allows subscribers to borrow 10 items at a time from a catalog of 1,000 ebooks, magazines, and other media, including the tech giant’s originals.
Prime Reading is far from Amazon’s only reading subscription service. Kindle Unlimited, a similar program, costs an extra $9.99 and offers a wider selection of 1 million titles. The Prime Book Box for children includes a selection of age-appropriate books delivered regularly for $19.99. Amazon First Reads allows members to download a book a month earlier than the unsubscribed public for no extra cost. Often, First Reads are—you guessed it—Amazon Publishing titles, and they rocket up the Kindle best-seller charts as soon as they’re made available; A Fire Sparkling and What You Did both topped the charts in early July despite being due out August 1.
And then there’s Amazon’s 18 brick-and-mortar stores around the country, which sell print copies of Amazon Publishing titles, produced via a sophisticated print-on-demand operation. All told, these services overlap to create an ecosystem with the same aim and model as Prime: to lock customers into a regular subscription that shifts the center of their purchasing gravity to Amazon. The company’s distribution mechanisms then allow it to push its own titles to subscribers to keep them happy with their membership—not unlike how Netflix’s recommendation algorithm tells you to watch Netflix-produced films.
Amazon Publishing is still a relatively small fry: According to Hildick-Smith, it puts out 1,100 titles a year, compared with the 1,500 to 2,000 a large publishing house such as Simon & Schuster might publish.
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Much more at the source.
This is not KDP.
It is not Indie publishing.
It is tradpub, agented, and independent from the world of KDP.
One more thing, as somebody or other used to say:
Quote:
Many authors seem to love Amazon Publishing. Robert Dugoni, who has written 10 mystery and thriller novels for Amazon, inked a deal with the company in 2013, after becoming dissatisfied with the amount of advertising his previous publisher, Simon & Schuster, put behind his books. Amazon Publishing, he says, still promotes the opener of his ongoing mystery/thriller series, My Sister’s Grave, a six-year-old book, in Kindle Store promotions; Dugoni says he’s sold 1.5 million copies of that title and 5 million copies of all his books with Amazon Publishing since 2013. The “hunger” of Amazon Publishing’s employees, along with its reams of customer data and speedy editing process, impressed him, he says, to the point that he recently appeared in one of its marketing videos.
“They’re constantly reinventing marketing and promotion to keep my name and my books in front of readers,” Dugoni told me. “From an author’s perspective, that’s all I ever wanted: people to read my books.” Doyle called Amazon’s success with Dugoni—a reinvigoration of an established author who wasn’t selling well elsewhere—“emblematic of our goals.” In January, Mark Sullivan, an author who writes historical fiction and mysteries, relayed a similar story of a career revived by Amazon Publishing.
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Note that AmazonPublishing makes its books available to all book sellers through Ingram but are effectively Amazon exclusive because B&N, the ABA, and others boycott their titles, only selling them if customers ask to "special order" them.
Amazon's reply?
AmazonBooks and Amazon 4-star.
As Nietzsche said: "That which doesn't kill us, makes us stronger."