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I will never decide to read a particular book based on whether the cover is good, or not. But I *will* decide NOT to read a book if the cover indicates that its a genre I will not normally read. I am not interested in romance or erotic stuff, so any cover with half naked men and/or women will never hook me in, but rather it will turn me off.
My favourite genre is scifi, with an emphasis on the "sci" part. So if I see some book called, oh i dunno, Monsters from Mars, which has a half naked anybody on the cover, I *know* its not going to be the kind of thing I want to read. I could be wrong about it, but the cover will put me right off even bothering.
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