To each their own, but I still don't see it that way at all. Even during Apple's attempted bullying of publishers and price fixing era, they still never put much interest into their store. It was a half-hearted and half-a$$ed attempt at best, and they never had a store big enough to compete with the likes of Amazon or even Barnes and Noble. Polishing the UI for an extremely under stocked store doesn't do any good IMO. They might as well put lipstick on a pig...
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