Quote:
Originally Posted by ZodWallop
That's funny, because including brand names is one of the things I heard praised about early Stephen King writing. It helps set his outlandish stories more concretely in the 'real world'.
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The horror isn't what's
under the bed, but what's
in it (figuratively 'speaking'). That's the real horror that writers like Stephen King and other serious writers wish to explore, in my opinion.
When the stories are 'outlandish' (a finger coming out of the sink), the real horror is the exploration of the consequences of that action and how it impacts upon the characters' lives (and, consequently, upon our own lives).