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I won't buy a book because of its cover, but I will not buy a book because of its cover, either because it's a signifier of a genre I dislike or because it attests to shoddy production values, which I extrapolate to include editing and proofing.
I'm not a consumer of indies, but if I were, a crummy cover would be a deal breaker as indicative of an author who couldn't be bothered to make the requisite effort at any stage.
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