at least on my H2O, there is no "wlan*" and no "lo" (unless you set it up yourself) so maybe those rules don't run
the eth* is there as long as you enable wifi so that rule, at least, should work
my addons all hook to KERNEL=="loop0" (for generic startup trigger)
no idea about triggering when adding bookmarks
----
just tested, the "lo" rule runs.
environ
Code:
UDEV_LOG=3
ACTION=add
DEVPATH=/devices/virtual/net/lo
SUBSYSTEM=net
INTERFACE=lo
IFINDEX=1
SEQNUM=577
No PATH set, that may be a problem for your script if unaware.