Quote:
Originally Posted by DuckieTigger
For Apple it was a win-win situation. A calculated risk to gain market share. Nobody was supposed to find out in the first place. If they found out they had to then win in court. And even if they did win in court (which at the end happened) all Apple had to do is pay a little bit of money. It doesn't hurt Apple much. The market share is worth more than what they paid for it, and they can afford it. If the court decided to embargo Apple from selling ebooks for a set time, that would have done real damage.
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It was a win/win because Apple didn't think they did anything wrong. They basically did the same thing with music. The publishers did get caught colluding, but Apple simply said, hey if you want to set the price, that's fine with us, just don't sell it to someone else for less, a fairly standard clause for such deals.
The decision caused major damage because Apple finally said, screw it, we are just going to stick with servicing existing Apple customers and not push the ebook store, thus removing a major competitor from the ebook market. Major win for Amazon, which is why they worked with the DOJ to make it happen that way.