Quote:
Originally Posted by rcentros
But, if they thought there was a strong case against Amazon they should have brought a lawsuit to court instead of breaking the law with their end-run collusion decision. I've got a feeling they knew their case was too weak and, besides, they figured they were too big to be beaten in court. Not the first time Apple's tactics misfired or that they overestimated their lawyer's abilities.
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For Apple it was a win-win situation. A calculated risk to gain market share. Nobody was supposed to find out in the first place. If they found out they had to then win in court. And even if they did win in court (which at the end happened) all Apple had to do is pay a little bit of money. It doesn't hurt Apple much. The market share is worth more than what they paid for it, and they can afford it. If the court decided to embargo Apple from selling ebooks for a set time, that would have done real damage.