[rcentros]

Originally Posted by dordale

I agree with rcentros--new color is blue...but not twilight blue. More of a sky blue or even a "urinal cake" blue than twilight. Personally I don't really like the color they chose, but would really like to see a darker blue device.

Originally Posted by lumpynose

Some people prefer more evocative and imaginative names for colors. Decades ago I started ordering from a clothing catalog and was quite amused at the names they used for the colors of women's clothes; e.g., for a light shade of greenish blue it was Sea Foam, for a pale green it was Celery, Cantaloupe for light orange, and plenty of other fruit and berry names as well.

Originally Posted by meeera

My issue with this particular colour name is just that I was expecting a gorgeous deep blue akin to the Pantone Twilight Blue. https://www.pantone.com/color-finder/19-3938-TCX

Originally Posted by NullNix

But, seriously, they called it twilight?! Have none of their marketers ever looked out of the window in the evening? Do they just not *have* twilight in California?

I didn't realize that the four colors (three colors and black) displayed for the Paperwhite in China are the same colors they already advertise for the bottom-of-the-line Fires here. It's "twilight" blue there also. The cyan color is called "sage" and the magenta color is called "plum" (which actually fits).

When I bought my bottom of-the-line Fire (now a previous generation) the blue was darker. They called it "marine" blue. The red one was named "punch" red and the yellow one was called "canary" yellow.

The names for generation before this one were... blue (just blue), magenta and the orange-ish one was called "tangerine."

And... after buying the "marine" blue Fire tablet, I bought a black Fintie cover... and the only blue that ever shows up is around the exposed edges.

I think I was going to get a blue Fintie case, but it didn't match the "marine" blue and I thought that would look odd.

(Sorry to ramble.)